The following are the 6 most important points for improving SEO ranking of the website.
(1) Keyword Research/Analysis: Keyword Research or Analysis is the first step in order to start the SEO for your website. Here the Webmaster skills are tested to the fullest. First thing is to take time to find out which are the keyword in your segment people uses a lot. Make a list of the generic keyword (which will take time to appear on Search Engine), middle level Keywords invovling local search (comparitively easier to have your website ranked on those particular keywords on Search engine) and lastly the tertiary keywords or long tailed keywords. Use these above keywords on the title of the html page. This approach will signficantly increase your search results in few days time.
(2) Get Advice from SEO Guru that works: Get advice from the professional websites that has proven record and implemented on their clients. There are some common approaches which works. If you do everything right it should significantly increase your website’s ranking. But again its not a over night thing it needs time to get noticed.
(3) Look after your Website Codes: Your website should be built using the latest web technology xHTML and CSS. This approach will minimize the coding on the HTML side as the design aspect will be controlled by CSS (cascading Style Sheet).
(4) Make User friendly Navigation System: Making your website navigation system easy to browse and simple navigation will definitely increase traffic. Getting traffic to your website and make them stay on your website (the later is a difficult task to achieve). Use of interactive forms, voting on popular issues, Chat from the website, use of blogs on the same area of interest will definitely be helpful to keep the pre qualified leads on your website.
(5) Try not to use Flash or image based navigation links: Do not use Flash or Image based navigation links as to Search Engine it will appear like a wall cant read through the best way is to use text as navigation links.
(6) Getting Links from trusted and reputed sources: Doing link exchanges from reputed and trusted website will increase your website ranking significantly. Links coming to your website is like votes and Google will rank your website based on these votes.