My website christinity21c.com has garnered acclaim from readers for its simple, elegant design, and its extraordinary impact. Saurav Purkayastha, the website designer, is not only one of must multi-talented designers I have worked with, but, is, in addition, a creative artist with an elegant eyes for content and color. In the Banner of washingtonhotwire.com Saurav has blended elements of type and size and color so that they combine to make a strong statement not just on the eye, but, also the mind. It was extraordinary to work with Saurav on the Banner design. He is one of the few designers who lets you co-design your site — seeking, getting, giving, feedback every step of the way. He went through several hundred iterations of type and size, within the constraints of the colors that I had chosen, to produce not just a visually appealing Banner, but, one, that, also, created a powerful effect. Readers have reacted with surprise and awe and delight at the total effect. An artist and writer from Australia told me that it was the most appealing Banner he had seen in a long time — simple, direct, effective. Saurav and I went through several iterations of the Body of the website, also. Again, the result is a delight to the eye and an impressive hit on the mind. A reader said it was the most readable site he had comes across in a long time. He especially liked the choice of type faces and background colors which not only created a fully harmonious effect, but, contributed significantly to the website’s readability. The thing with working with Saurav, as I discovered while working along with him on the design of the washingtonhotwire.com site, is that no matter how great any, or every, piece of the design is, if all of the pieces don’t blend together, the site is not going to work, not going to make impact. As Saurav said during one of our design sessions — the purpose of the site is to showcase the product, and if the site does not showcase the product effectively, then the desired results will not be forthcoming. Saurav works with a technician’s skill and an artist’s eye to design a website that customers can enter and be comfortable in. They embrace the website, and, the website, in turn, envelops them. So that a symbiotic relationship develops between the site and the seeker, which encourages connectedness and confluence, community and commonality. After all, as businessmen, we’re not looking for consumers who flit in and out, who come and go. We’re looking to build a community of interests in our products and services. As my own site washingtonhotwire.com attests, you can hand your idea over to Saurav, and, he will transform it into a cornucopia of choices for your consumers. And, lastly, I would be remiss if I did mention that Saurav is one of the most easy-to-work-with designers that I know of. He relishes interaction. And, he responds to requests, and requests for changes, in less than a heartbeat, in less than a New York minute.
Egbert Bhatty
Owner/Operator
Washington Hotwire
www.christinity21c.com
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